There is a new service out called Shopflick, that allows online sellers to augment their item with a video ad. After poking around the site, I find it to be a fresh and entertaining way to engage buyers in the online shopping experience. Many of us have either bought or sold things on eBay and see the same stock product description and image that everyone else posting the same item has used. Now, video will be able to provide much more differentiated information on the product and allow a stronger connection to be formed between the buyer and seller.
Shopflick: Get Mini Smart Cars yourself!
See more of ShopflickTV Features on Shopflick!
With Shopflick, the seller can give the buyer a much more personal view into the seller and the item. Maybe I have been watching too much Mad Men, but we know that engaging a buyer and getting them to feel something for a product are critical drivers in selling success. With a video, a buyer can now get a sense of who they are buying from and sellers can attach a story to the product that is not possible with simple text and still images.
The videos are sometimes produced by the seller or made with the help of a service from Shopflick. The ads tend to have a reality show feel, where you still feel like you are buying from an everyday person, instead of celebrities who you know have been paid to pitch the product.
Since the site is new (it's in beta), there are not a ton of listings yet, but it will be interesting to see how this catches on. The main question in my mind is that if it does take off, how will they keep companies like eBay from replicating a similar experience? If they become a niche player, then they probably won't have enough traffic to build a big business. If they stay mass market, they will need to build their brand and compete with the eBays of the world. All in all, I really like the concept and innovation behind this new form of online sellling. I'm hoping Shopflick is able to gather and sustain a presence in the market.
But those in the cyberworld face no such risks.
Posted by: Replica Louis Vuitton | February 27, 2011 at 04:12 PM